Recruitment Partner at Lineupx Technology Service
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Lead - Marketing - FinTech Firm (5-12 yrs)
Roles and Responsibilities:
- Conceive and develop efficient and intuitive marketing strategies
- Organize and oversee advertising/communication campaigns (social media, TV etc).
- Exhibitions and promotional events.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication
- Write copy for diverse marketing distributions (brochures, press releases, website material etc).
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses
- Fintech Background will be an add on.
Requirements:
- Prior experience with both Online and Offline Marketing is must.
- Proven experience as Marketing Lead or similar roles, along with handling a team.
- Good understanding of market research techniques, data analysis and statistics methods
- Thorough knowledge of strategic planning principles and marketing best practices
- Proficient in MS Office and marketing software (e.g. CRM)
- Familiarity with social media and web analytics (e.g. Web Trends) - Excellent communication and people skills
- Creativity and commercial awareness
Candidates from Tier 1, Tier 2 Institute only.
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