Lead - Marketing - FinTech (4-5 yrs)
Marketing Lead
Location : Gurgaon
Experience: 4.0 - 5.0 Years
Must-Have :
- Working in a product firm ( Fintech preferred)
- Experience in social media marketing, email mark, advertising
Responsibilities :
- Identification and positioning of the company amongst target audience through marketing plans for both B2C and B2B2C business verticals
- Execute marketing plans from start to end while collaborating with other stakeholders in the company
- Create and execute multi-channel campaigns including both online as well as offline
channels for customer acquisition, engagement, and retention
- Creatively think of new strategies and experiment with the latest techniques and methodologies in digital marketing
- Budgeting and monitoring ROIs of various campaigns running across channels
- Should be able to create and lead a team of marketing managers and guide them for the proper execution of marketing objectives of the company
- Should be able to collect, analyze and present data through marketing campaigns and report with insights it to senior management
