Recruitment Partner at Lineupx
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Lead - Marketing - BFS (5-20 yrs)
Duties and responsibilities
- Conceive and develop efficient and intuitive marketing strategies.
- Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiate and control surveys to assess customer requirements and dedication.
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.).
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Collaborate with managers in preparing budgets and monitoring expenses.
Skills and specifications :
- Prior experience with both Online and Offline Marketing is must.
- Proven experience as Marketing Lead or similar roles, along with handling a team.
- Good understanding of market research techniques, data analysis and statistics methods.
- Thorough knowledge of strategic planning principles and marketing best practices.
- Proficient in MS Office and marketing software (e.g. CRM).
- Familiarity with social media and web analytics (e.g. Web Trends).
- Excellent communication and people skills.
- Creativity and commercial awareness.
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