We have an urgent requirement for Marketing Automation Lead for Mnc

Location : Coimbatore

Experience : 3-8yrs

Notice Period: Immediate to 1 month

Purpose of the Job

- The ideal candidate should have good experience in Channel Campaign manager

- Complete understanding of CRM coupled with ability to strategize and launch successful Drip campaigns by employing effective engagement methods to optimize cost and maximize returns.

Job Responsibilities :

- Coordinating with campaign managers and product owners to plan and strategize for multichannel campaigns.

- Overseeing all aspects of the campaigns from design to content to marketing to technical development.

- Identifying best practices and scheduling campaigns based on effective campaign timing.

- Extract the relevant data ( subset of data ) from CRM as per marketing requirements.

- Coordinate with third parties like Facebook/Yellow Team for setting up WhatsApp templates.

- Set up Drip campaigns across platforms by employing effective engagement methods to optimize cost and maximize returns.

- Coordinate with IT for any troubleshooting or new requirements.

- User Acceptance Testing (UAT) any enhancements or new requirements built by IT.

- Creation of reports on the metrics tracked for each channel for all stakeholders.

- Analyze data from the campaign in order to identify strengths and weaknesses in order to better optimize future email marketing campaigns

Educational Qualification : Bachelor Degree

Skill Competencies :

- Up-to-date with the latest digital marketing trends and technologies for all platforms - Email, WhatsApp and Apps that drive organic traffic.

- Minimum 2 years of industry experience as Channel Campaign Manager or similar role.

- Excellent understanding of CRM systems.

- Ability to strategize and launch successful various types of campaigns - Promotional ( Awareness, Registrations ), Surveys, Program campaigns, Post Program campaigns.

- Possessing experience reporting and analyzing data.

- Good knowledge of basic collaborative tools like using Google Sheets, Google docs , Google Slides etc.

- Identifying requirements for IT on new features/enhancements to the existing tools.

- Knowledge of Google Analytics will be an added advantage.

- Ability and willingness to work with tight deadlines and adapt quickly to changing priorities and requirements.

- Attention to detail and multi tasking skills.

- Excellent time-management, interpersonal and verbal & written communication skills.

- If you are interested please share me your updated cv

- or whatsup 9581599099.

- Ctc
- Ectc
- Notice Period

- Srinivas