Senior HR at Aspire Recruitment Solutions
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Lead/Manager - Digital Marketing - eCommerce (5-13 yrs)
Experience : 5 to 13 years
Job Location : Bangalore, Pune, Saudi Arabia
Responsibilities :
- Digital Marketing Lead and Manager with Souq, Noon, Namshi with E-Commerce Background. Should have experience to make marketing budget and get maximum ROI.
- Managing search and display PPC campaigns across categories
- Working with category managers for promotions
- Research to improve Ad performance and organic ranking
- Performing SEO Site Audits for on-page and off-page content
- Content optimization across platforms
- Google Analytics reporting and data analysis
- Managing Influencer campaigns & Affiliate network
- Identifying trends across metrics
- Monitoring customer journey for performance improvement
- Responsible for promoting the company across all Social Media platforms that includes Facebook, Twitter, YouTube and Instagram
- Responsibility for planning and budgetary control of all digital marketing budget allocations for different campaigns.
- Tracking conversion rates and making improvements to the website.
- Creating Social Media Presence on all the Social Media Platforms
- Successfully trigged paid campaigns on Facebook, Twitter & Instagram based on various targeted options
- Assisting team of Graphic designers to Creating content & Creatives
- Monitoring Social Media Conversations and responding to the same
- Generating Leads, Purchase, Page Likes, Post Engagement, Branding, Via Facebook adverts.
- Training/mentoring team and managing day-to-day activities
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