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15/09 Nishant Malik
Talent Acquisition Specialist at Recruiting And Staffing

Views:14 Applications:8 Rec. Actions:Recruiter Actions:6

Lead Growth - Marketing - YouTube Channel (2-3 yrs)

Mumbai Job Code: 292215

Skills : YouTube Channel Management, CMS, YouTube Channel Handling

Job Description :

- Content planning and monetization

- Communication and co-ordination internally

- Channel Management

- Analytics Basic

- CMS and Analytics

- Rights management

- Good with Ms Excel

Roles and Responsibilities :

- Build and manage the overall YouTube strategy, to be solely responsible for devising channel content strategy and optimizing videos in order to grow viewership and subscriber base.

- End-to-end channel management, including channel branding, programming, SEO optimization (eg. titles, tags descriptions, annotations, etc) and reporting.

- Work with Video creation team to develop video content for the YouTube channel.

- Work with the YouTube team, external agencies, engage in cross-promotions, as required to build a strong promotion and distribution network.

- Derive insights from YouTube Analytics, Google Analytics, and other social platforms, and measure impact on engagement.

- Work with various internal stakeholders like the product, business, marketing team to achieve the end goals.

Requirements and skills :

- Minimum 2-3 years of direct experience with running and managing YouTube channels is a mandatory requirement.

- Strong growth track record in building and managing YT channel from scratch, with samples and results of past YT channels.

- Strong understanding of SEO and knowledge of YouTube analytics is a must.

- Ability to rapidly conceive, visualize and help iterate videos.

- Strong understanding of digital media, new trends.

- Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.

- Outstanding written, oral and organizational ability.

- Language Proficiency : English and Hindi

- Education : Graduate

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