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24/05 Priyanka Malik
Freelance HR at Talent XO

Views:38 Applications:25 Rec. Actions:Recruiter Actions:15

Lead - Growth & Marketing - B2B/Product Marketing (5-7 yrs)

Gurgaon/Gurugram Job Code: 327206

MANDATORY CRITERAI EACH CANDIDATE SHOULD KNOW BEFORE APPLYING- OVER OR LESS EXPERIENCED CANDIDATES WILL NOT GET SHORTLISTED. IF YOUR PROFILE WILL NOT MACTH THE REVIEW CRITERIA YOU WILL NOT GET SHORTLISTED. PLEASE READ THE REVIEW CRITERIA AND JD CAREFULLY BEFORE APPLYING. WHOSE SALARY IS BELOW 07 LPA WILL NOT BE SHORTLISTED. BE READY WITH YOUR UPDATED CV AND ALIGN YOUR CV ACCORDING TO THE BELOW DETAILS AS COMPANY FOCUSES ON SCREENING A RESUME A LOT.

Office Location

Sector 62, Gurugram

Review Criteria

Strong Growth Marketing / Growth Strategy Profile

Mandatory (Experience 1) - Must have 4+ YOE in Product-Led Growth Marketing for Good B2B Products

Mandatory (Experience 2) - Must be Strong in Data Analysis for maketing Campaigns to make data-driven decisions

Mandatory (Experience 3) - Strong experience in Digital Marketing, Content Marketing, SEO / SEM, Social Media, Email & WhatsApp marketing

Mandatory (Experience 4) - Must have experience in Market Research and Competitive Analysis

Mandatory (Core Skill) - Drive Product Adoption, Activation and Retention metrics

Mandatory (Company) - Good B2B Product Companies only

Preferred (Education) - Bachelors / Masters for Tier1 or Tier2 college

Job Specific Criteria

CV Attachment is mandatory:

Do you have any Team Leading Experience? If Yes, how many years and what team size have you handled? (Please provide a Brief)

How much is your Current CTC? (Provide breakup - Fixed, Variable, ESOPs)

Provide a brief about the Candidate Background and Work Experience (Minimum 50 Words)

What is your Notice period?, Is it negotiable? Do you have any buyout option

Are you okay to relocate to Gurgoan?

How much is your Expected CTC?

Are you okay to Work from office?(Yes/No)

Role & Responsibilities:

- Develop and execute a comprehensive growth strategy that aligns with the company's vision, leveraging product-led growth methodologies.

- Drive customer acquisition and commerce revenue growth through innovative and data-driven marketing and growth initiatives.

- Lead and manage a high-performing growth team, fostering a culture of collaboration, experimentation, and continuous improvement.

- Collaborate with product management to optimize user onboarding, activation, retention and revenue generation strategies.

- Conduct market research and competitive analysis to identify growth opportunities, customer needs, and user behaviour trends.

- Build and enhance the company's brand positioning, ensuring consistent messaging and brand identity across all touchpoints.

- Develop and execute digital marketing campaigns, including content marketing, SEO / SEM, social media, email marketing, WhatsApp and advertising.

- Analyze and interpret growth metrics and data to measure the effectiveness of product and marketing initiatives and optimize performance.

- Collaborate with the business teams to align growth and revenue objectives, enabling seamless orders and revenue generation and conversion.

- Stay up-to-date with industry best practices and mentor the team on emerging trends in growth hacking, product-led growth, branding, and digital marketing.

Ideal Candidate:

- Product Adoption & Activation,

- User Acquisition Metrics,

- User Retention,

- Revenue Growth,

- Brand Awareness,

- Marketing ROI

Technical Competencies :

- Data Driven Decision Making & Analysis,

- Product Led Growth Methodologies,

- Digital Marketing, CRM and User Communications,

- Branding & Positioning, Project Management,

- Conversion Optimisation,

- Product Funnel Analysis

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