Lead - Growth & Marketing (4-8 yrs)
Lead - Growth & Marketing
Gurugram, Haryana
Role & Responsibilities :
- Develop and execute a comprehensive growth strategy that aligns with the company's vision, leveraging product-led growth methodologies.
- Drive customer acquisition and commerce revenue growth through innovative and data-driven marketing and growth initiatives.
- Lead and manage a high-performing growth team, fostering a culture of collaboration, experimentation, and continuous improvement.
- Collaborate with product management to optimize user onboarding, activation, retention and revenue generation strategies.
- Conduct market research and competitive analysis to identify growth opportunities, customer needs, and user behaviour trends.
- Build and enhance the company's brand positioning, ensuring consistent messaging and brand identity across all touchpoints.
- Develop and execute digital marketing campaigns, including content marketing, SEO / SEM, social media, email marketing, WhatsApp and advertising.
- Analyze and interpret growth metrics and data to measure the effectiveness of product and marketing initiatives and optimize performance.
- Collaborate with the business teams to align growth and revenue objectives, enabling seamless orders and revenue generation and conversion.
- Stay up-to-date with industry best practices and mentor the team on emerging trends in growth hacking, product-led growth, branding, and digital marketing.
Review Criteria :
- Strong Growth Marketing/Growth Strategy Profile
- Mandatory (Experience 1) - Must have 4+ YOE in Product-Led Growth Marketing for Good B2B Products
- Mandatory (Experience 2) - Must be Strong in Data Analysis for marketing Campaigns to make data-driven decisions
- Mandatory (Experience 3) - Strong experience in Digital Marketing, Content Marketing, SEO/SEM, Social Media, Email & WhatsApp marketing
- Mandatory (Experience 4) - Must have experience in Market Research and Competitive Analysis
- Mandatory (Core Skill) - Drive Product Adoption, Activation and Retention metrics
- Mandatory (Company) - Good B2B Product Companies only
- Preferred (Education) - Bachelors/Masters for Tier1 or Tier2 college
