Lead/Growth Marketer - Pay Per Click - IT (4-5 yrs)
This is a remote position.
Position title : PPC Lead - Growth Marketer
Experience : 4-5years
Mode of work : Remote
CTC : 9-13 Lpa
Primary Skills :
- Manage Budget 50-60K dollers, 3y+ PPC, Marketing SEM Campaign, B2B, SAAS, Paid Campaign, Marketing Automation
Roles & Responsibilities :
- 3-5 years of experience as a PPC lead/manager
- Scaled SEM campaigns of SaaS businesses in the past
- Experience with SaaS marketing
- Expertise in GA4, GTM, GAds, Google Optimize
- Analytical mind for data analysis- &- decision-making
- Creative skills using light design software like Canva
- Excellent written and verbal communication skills
- Ability to maintain partnerships with PPC ad platforms and vendors
- Ability to build rapport with the stakeholders
- Willingness to work in a remote setup
- Experience with Marketing Automation
Requirements :
- Meeting monthly SQL & revenue goals through paid channels
- End to end campaign management on various platforms, primarily Google (From forecasting to executing, monitoring, evaluating and optimising campaign performance to generating SQL - Sales qualified leads) Launching and optimising paid campaigns across platforms - Google, Facebook, Capterra- &- other networks
- Optimizing the ad copy, landing pages for the best lead quality- &- controlled cost per click
- Tracking KPIs using GTM- &- GA4
- Measuring and reporting performance of all paid campaigns, and assessing against goals using
- Run A/B/n Ad testing- &- optimization to improve ROI
- Write attractive and concise copy for ads
- Working closely with marketing and sales teams to optimize the campaigns
- Closely monitoring budgets and continuously optimising them
- Performing keyword research along with SEO team
- Finding new avenues of growth via SEM channels
Benefits :
- Embrace the cosy remote work lifestyle.
- Feel the startup adrenaline pumping through your veins.
- Your brilliance showcased to thousands of eager readers and users.
- Revel in our open, growth-centric ambiance; it's like a digital playground.
- Dive deep into the captivating world of cybersecurity.
- And yes, get ready for some unforgettable work-cations-think Chikmagalur & Jim Corbett.
