06/09 Ginni Agrawal
Recruitment Specialist at Upright HC Solutions Pvt.ltd

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Lead Generation/Marketing Specialist - IT (1-3 yrs)

Gurgaon/Gurugram Job Code: 89931

Job Description:

- Working closely with the Team Lead and the Marketing Manager to understand LinkedIn & Email marketing processes and generate leads through it.

- Understanding company's services and offerings to integrate to various marketing strategies.

- Participating actively in LinkedIn and web research activities to create target lead profiles to market to.

- Involving in international email marketing campaigns assigned and generating leads.

- Actively engaging in lead response management and communication to qualify them and make them sales ready.

- Building up lead database in the company's CRM and updating them as per the most recent communication and updates.

- Actively collaborating with sales team to hand over leads that are sales ready and ensure smooth inter-departmental transition.

- Maintaining lead reports to ensure complete visibility of activities, execution and results.

- Meeting daily, weekly and monthly reachability and business targets assigned.

Candidate Profile:

- Good written and verbal communication skills.

- Proven track record of LinkedIn marketing and lead generation.

- Must be good in MS Excel & Word.

- Prior knowledge about web and mobile apps development services are must.

- Understanding about sales and marketing concepts.

- Analytical skills to assess and tackle lead responses.

- Ability to create strategies to penetrate through the market.

- Should be able to take initiatives and be involved in the process

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