11/02 TANMAY DASGUPTA
Key Accounts Manager at TRUSTKLUB

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Lead - Digital Marketing - Internet/Online (7-15 yrs)

Delhi/NCR Job Code: 62960

Job Responsibilities :

Owned Media : 

- Manage website as per product launch, feature launch and campaign in line with Product Marketing.

- Analysis for web traffic and actions.

- Plan and execute all social media post for the category in all owned Social channels (Organic and Paid).

- SEO for the category as per requirement.

Paid Media : 

- Manage, Plan and execute all biddable media including Google search, AMS for the category.

- Manage, plan and execute all campaigns including display media, programmatic, Impact etc during campaigns for the categories.

- Establish PDCA cycle for all investments as well as organic activities.

Others : 

- Manage product placement on all e-comm portals. 


- Regular Audits to ensure presence of products, contents in all e-comm portal.


- Manage vendors, affiliates (Agency etc) and strategic alliances (Media).

- Budget management for Online spends for the category.

- New projects as in when required.

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