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20/05 Ankita
Talent Acquisition Specialist at Growworld Consultancy

Views:16 Applications:8 Rec. Actions:Recruiter Actions:7

Lead - Digital Marketing - Education (2-4 yrs)

Mumbai Job Code: 273633

Responsibilities :

1. Create and execute Whitehat strategies to increase the number of backlinks to increase organic traffic.

2. Promote content produced by the content team to increase traffic and visibility (Organic)

3. Responsible for development of roadmap and planning for organic marketing channels of SEO and Social Media

4. Use qualitative and quantitative sources of data to develop and execute a conversion rate optimization strategy.

5. Support growth in organic site traffic and optimize site conversions by closely working with internal teams to ensure we adopt all possible tools and best practices that are available across existing organization

6. Set standards for strategy, planning, analysis, and recurring execution.

7. Share weekly performance reports with the entire team and provide actionable recommendations.

8. Stay up to date on the competitive landscape and identify areas of opportunity.

9. Provide suggestions for improvement thereby generating positive results.

Requirements :


1. 2+ years of organic marketing experience and analysis for highly-relevant B2C businesses.

2. Data-driven decision maker, experienced in conversion analysis.

3. Experience in building backlinks and promoting content (Organic)

4. Strong grasp of ROI with an analytical mind to mine data for insights and generate hypotheses for constant and fast iteration testing.

5. Strong analytical and communication skills.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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