Manager at Talent Tracker
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Lead - Digital Marketing - eCommerce (1-4 yrs)
Lead - Digital Marketing
Responsibilities :
- Develop and execute Digital Marketing Plan across various brands
- Create overall digital marketing and e-Commerce strategies across brands, across various media channels to help drive online revenues & brand preference on digital platforms with optimum ROI
- SPOC for all digital marketing initiatives across India
- Independently execute Social, Search, Display, Mobile, Re-marketing campaigns for the brand
- Develop, maintain and innovate content, layout and features of Websites of all popular division brands
- Monitor & Develop strategy to ensure appropriate traffic on Key Digital Channels (Hands-on experience in using tools like Google Analytics )
- Develop and build strong working relationships with vendors and agency partners. Review performance reports, set digital marketing objectives, forge strategic alliances & partnerships to achieve the desired revenues & brand goals for the Company.
- Digital Assets Management & Development website management, mini-site, Tag Management, Landing Pages, UATs, etc
- SPOC for all other non-traditional media/emerging media apart from TV,cinema,press, radio etc
Anshita
9920011472
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