Hr at Sampoorna Consultants Pvt. Ltd
Views:171 Applications:67 Rec. Actions:Recruiter Actions:65
Lead - Digital Marketing/Brand Communications (10-16 yrs)
Responsibilities:
- Develop and implement strategies for online presence and user experience across different platforms and regions.
- Create and scale up digital-first brand campaigns (across paid, owned, and earned media) while being accountable for brand KPIs
- Collaborate closely with the Brand and PR teams to manage online reputation
- Provide leadership and collaborate with various marketing teams and internal stakeholders to create compelling brand stories and take them to market
- Regularly report and review progress with leadership and marketing teams
- Stay updated on best practices and industry trends in digital marketing, implementing them as needed to enhance campaign effectiveness and business impact. Recommend process improvements for more effective campaigns
- Recruit and retain high-performing team members. Communicate, provide insights, and train teams on a regular basis
- Manage relationships with agencies
- Ensure compliance with brand, digital, privacy, and legal guidelines.
Requirements :
- Minimum of 10 years' experience with a strong understanding of brand building, content marketing, and digital marketing (the complete mix of social, search, display, programmatic, influencers, brand collaborations, etc.)
- Experience in developing and executing campaigns that drive brand affinity, preferably for B2C brands
- Insights-driven with experience in consumer behavior research. Exposure to neuromarketing would be a plus
- Ability to build and manage a network of agencies
- Excellent written and verbal communication skills
- Strong analytical skills to evaluate performance and make improvements
- Ability to prioritize and make decisions in a rapidly changing environment
- Organized, accurate and deadline-oriented. Ability to multi-task, work in high paced environment. Willingness to work unconventional hours as required to liaise with colleagues in other time zones
- Solid knowledge of online platforms, adtech and marketing automation platforms, digital marketing tools and content management systems
- Friendly personality and ability to build relationships across different time zones, geographies
Educational Qualifications :
- MBA in marketing
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
