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28/11 Priya Modha
Human Resources - Executive at LPC Advisors Pvt Ltd

Views:106 Applications:32 Rec. Actions:Recruiter Actions:3

Lead - Digital Marketing (4-6 yrs)

Pune Job Code: 353971

Key Responsibilities :

- Strategy Development : Develop and execute comprehensive SEO strategies aligned with the company's overall marketing objectives.

- Keyword Research : Conduct in-depth keyword research to identify relevant keywords and target phrases.

- On-Page, Off-Page Optimization : Optimize website content, including titles, meta descriptions, headings, and internal linking, for better search engine visibility.

- Technical SEO : Ensure the technical health of the website, including website speed, mobile-friendliness, and proper XML sitemaps, Robots.txt.

- Content Optimization : Collaborate with content teams to create high-quality, SEO-optimized content that resonates with the target audience.

- Link Building : Develop and implement effective link building strategies to acquire high-quality backlinks from authoritative websites.

- Analytics and Reporting : Monitor and analyze SEO performance metrics to track progress and identify areas for improvement.

- Team Management : Lead and mentor a team of SEO specialists, providing guidance, training, and support.

- Stay Updated : Keep abreast of the latest SEO trends, algorithms, and best practices.

- Paid Search : Collaborate with the paid media team to develop and execute effective Google Ads campaigns, leveraging SEO insights to optimize targeting and bidding.

- Social Media Strategy : Work closely with the social media team to develop and implement a social media strategy that complements SEO efforts, including paid social advertising.

Required Skills and Qualifications :

- Bachelor's degree in marketing, Computer Science, or a related field.

- Minimum 4+ years of experience in SEO, with at least 2+ years in a leadership role.

- Strong understanding of SEO principles, techniques, and best practices.

- Proficiency in SEO tools and platforms (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs).

- Excellent analytical and problem-solving skills.

- Strong communication and interpersonal skills.

- Ability to work independently and as part of a team.

- Passion for digital marketing and a continuous learner.

Other Perks :

- Location - Magarpatta City, Pune

- Joining Bonus - 10,000/-

- Reference Bonus - 10,000/- per reference

- Company Provided Medical Insurance

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