Job Title : Content Strategy Lead/Lead Content Writer

Company Name : Reality Technology

Location : Bangalore

Interview process : Virtual 2 rounds of interview

Website : https://realitytechnology.in

Industry : Technology, Information and Internet

Experience : 3+ Years

- We are seeking a seasoned and visionary Lead Content Writer to join our creative team in the online gaming industry. The ideal candidate will take charge of the content creation strategy, ensuring the development of compelling and immersive narratives across various platforms, including websites, blogs, social media, and in-game experiences.

Responsibilities :

- Write engaging, fact-based content around various aspects of sports/gaming betting and gambling

- Keep a pulse on the latest gambling/gaming news and proactively produce relevant content on the site

- Research topics to improve your knowledge, expand upon topics, and strengthen originality of content

- Work directly in our CMS updating headlines, meta descriptions, internal linking and more

- Optimize content for search by following SEO best practices and using tools to identify keyword opportunities

- Ensure content is optimized to convert users and encourage clicks through to our partners

- Regular content audits of our key pages and provide specific recommendations on areas of focus and opportunity

- Implement a content calendar and plan content for key sporting events throughout the year.

Requirements :

- Native English speaker

- Experience in writing long-form, comprehensive content that engages readers and fulfils search intent for target keywords

- Extensive knowledge of sports betting and gambling in the US in a must

- High attention to detail

- Proficiency in basic SEO practices is a plus

- Excellent communication and organizational skills

- Self-starter that can move fast and work independently