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07/10 Rashmi
Business Support Manager at Snaphunt Pte. Ltd.

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Lead - Branding Communications - FinTech (6-11 yrs)

Delhi NCR Job Code: 131812

Brand Communications Lead

The Offer :

- Excellent opportunity to build a solid profile

- Lead the Branding Communication efforts for a high-growth FinTech firm

- Competitive compensation

The Employer :

Our client is an online payment services provider that was established with a mission to provide essential financial services to the underserved sections of the country.

The Job :

You will be responsible for :

- Evaluating brand image and devising the brand strategy, including brand guidelines, brand vision and value proposition for the short as well as the long term, while reflecting local priorities.

- Translating brand strategy into brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across media channels.

- Liaising with product teams and supporting new product launches.

- Tracking effectiveness of various campaigns and course correcting as required.

- Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.

- Leading the planning and implementation of PR and initiatives related to the brand.

The Profile :

- You have Masters in Marketing, Branding or related discipline and have at least 6 years experience in Branding or Marketing Communications profile, with significant experience in the Financial Services / FinTech domain.

- You are highly goal driven and possess analytical skills along with creativity.

- You have working knowledge of both traditional & digital, online and offline marketing strategies and implementations.

- You can support both pricing and lead generation teams in their internal efforts to make the product deliver optimum value to highly targeted markets / clients.

- You can define key performance metrics and KPIs for the efforts put in, and can analyse the results using relevant tools.

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