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18/01 HR
HR Manager at Yo HR Consultancy

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Lead - Brand Marketing - D2C & Fashion Apparel (4-8 yrs)

Bangalore Job Code: 254029

Title - Brand Marketing Lead - D2C & Fashion

Location - Bangalore

Experience - 4 To 8 Year

Salary - Up To 40 LPA


Brand Management

Understand the D2C & Fashion marketing landscape

Prior Apparel industry experience (managing private labels from marketplaces, ecomm, Beauty + personal care)

Duties/Responsibilities :

- Ability to understand the D2C & Fashion marketing landscape

- Shape and communicate the uniqueness of their brand

- Translate brand elements into creatives that drive recall & differentiation at each touchpoint

- Lead creative development to motivate the target audience to "take action"

- Ability to work with external agency partners to deliver the above within budgets

- Establish performance specifications, cost and price parameters, market applications

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Required Skills/Abilities :

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with latest trends and marketing best practices

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