Founder and Principal Associate at rFactor Consultants
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Lead - App Marketing - Advertising Firm (5-10 yrs)
MOBILE APP MARKETING :
- Design the mobile app strategy for the company.
- Spearhead a team of app specialists to develop a white-label apps ecosystem and drive the objective.
- Build a strategy for these apps with research and supporting logic of what will work.
- Ideate, visualize and create these apps end-to-end from UI/UX, to content, development, app marketing and updating the app basis learnings.
- Drive the acquisition, engagement, analytics and technology engine of apps.
- Build an agency ecosystem for apps development and marketing.
- Ideate, visualize and create these mobile apps with a strong and innovative UI/UX approach to deliver high customer engagement.
- Drive the entire app performance funnel including but not limited to ASO, revenue model, partnerships and integrations, app store analytics, growth modeling, automation and much more.
- Build a long-term capability view to drive app marketing metrics.
- Conceptualize the engagement and content framework for these apps.
STAKEHOLDER MANAGEMENT :
- Work with leadership teams across functions to understand the objectives, use cases& implement the initiatives.
- Nurture and develop a wide range of partner ecosystem.
PLANNING, BUDGETING AND MONITORING :
- Plan and implement the annual operating plan for the app marketing vertical.
- Budget the digital marketing spends for the year, monitor and periodically re-appropriate.
- Plan and monitor budgets for partner ecosystem, media campaigns, app marketing.
- Identify cost control opportunities and plan organic marketing activities to deliver efficiencies.
TEAM DEVELOPMENT :
- Lead, develop and groom team members to professional heights, playing a key role in their
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