HR Executive at Lake Shore India Management
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Lake Shore India Management - Digital Marketing Role (2-5 yrs)
- Planning and execution of digital marketing campaigns, viz. website, SEO, SEM, social media, display advertising campaigns and so on.
- Measuring and reporting the performance of all platforms of digital marketing campaigns and assessing them in terms of ROI, KPIs, etc.
- Researching on the on-going trends and optimize spend and performance based on the insights.
- Identifying and brainstorming new and creative growth strategies.
- Planning, executing, and measuring experiments and conversion tests.
- Analysing and evaluating end-to-end customer experience across multiple channels and customer touch points.
- Collaborating with agencies and other vendor partners whenever required.
- Evaluating emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Managing dashboards of all the social media platforms through the digital marketing agencies.