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11/05 LA8R HR
Recruiter at LA8R App

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LA8R - Manager/Senior Executive - User Retention (3-5 yrs)

Mumbai Job Code: 212753

Responsibilities :


- Create end-to-end user lifecycle journeys for engagement & retention of users basis brief from various teams

- Execute day-to-day campaigns on CRM tools.

- Design and implement Email marketing, App Notifications, SMS, WhatsApp, RCS & Retargeting programs for new & existing users.

- Setup & drive the end-to-end user lifecycle journey through various Engagement, CRM and Retention strategies

- Create audience segments based on their profiles, behaviour by leveraging standardised tools, models & set goals for each segment.

- Own the user activation, engagement, retention and churn management and reactivation funnels

- Use data and testing to optimise and improve the content and targeting for all customer communications using tools such as WebEngage, Google Analytics, etc.

- Own the execution & content implementation for user activation, engagement, retention & churn management campaigns

- Create audience segments based on the customer profile briefs provided by teams

- Undertake multivariate testing in order to fine-tune performance of campaign

- Create feedback mechanism to report performance of all campaigns for constant improvement

Requirements :

- Relevant experience with CRM, Retention marketing or User Engagement

- Understanding of CRM tools like WebEngage, Mailchimp or similar.

- Knowledge of email design, HTML, is a plus.

- Understanding of CRM and marketing automation techniques including A/B testing setup, list uploads, journey mapping setup, etc

- Technical understanding of deliverability challenges for email, SMS, WhatsApp, etc.

- Good analytics skills to understand and optimize the performance of the campaign

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