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11/05 LA8R HR
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LA8R - Manager - Performance Marketing (5-6 yrs)

Mumbai Job Code: 212752

About us :

- We are an upcoming, credit first financial wellbeing & lifestyle app for millennials. Our goal is to make their aspirational lifestyles affordable while helping them make responsible financial decisions. We are a team of people with necessary experience and skills to build a successful company, backed by a marquee Private Equity firm and have an accomplished Board of Directors with vast experience in Banking & Financial Services.

- At LA8R, we believe in a culture of ownership so that you feel more empowered to do great work while the organisation takes your career growth & aspirations very seriously.

Responsibilities :

- Strategize and own the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search, Display) in an efficient way.

- Ensuring successful planning, execution, optimisation for key traffic KPIs via paid channels.

- Use a data driven approach to manage campaigns and derive insights on strategy and performance.

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Write creative briefs to define program objectives and KPIs, optimising campaigns to maximise ROI.

- Set up and monitor analytical dashboards and give insights of key areas of importance. Use this to recommend performance optimisation methods.

- Set up daily performance reports to analyse the performance and optimise campaigns.

- Liaise with external partners/publishers/affiliate partners for management of marketing campaigns.

Requirements :

- Minimum 5 years of proven experience in Performance Marketing.

- Skills in search platforms including; Google AdWords, Bing Ads, Programmatic.

- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram, LinkedIn, ShareChat).

- Website Analytics (mostly in Google Analytics).

- Keyword Research skills.

- Experience with Reporting.

- Experience working on a Performance Media (SEM and Social) strategy with agency experience.

- Excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.

- Candidate who has managed annual paid marketing spends of at least 4 to 5 Cr.

- You are a highly goal-oriented individual and have excellent communication skills.

- You are open minded, curious and a strong problem solver.

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