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10/01 LA8R HR
Recruiter at LA8R App

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LA8R - Assistant Brand Manager/Brand Manager (1-4 yrs)

Mumbai Job Code: 193076

About us:

We are an upcoming, credit first financial wellbeing & lifestyle app for millennials. Our goal is to make their aspirational lifestyles affordable while helping them make responsible financial decisions. We are a team of people with necessary experience and skills to build a successful company, backed by a marquee Private Equity firm and have an accomplished Board of Directors with vast experience in Banking & Financial Services.

At LA8R, we believe in a culture of ownership so that you feel more empowered to do great work while the organisation takes your career growth & aspirations very seriously.

Responsibilities :

- Implement the brand purpose and strategy across channels

- Develop the content & social strategy

- Govern the brand utilisation in marketing and communication to drive consistency

- Execute advertising/communication campaigns (across channels) and promotions

- Conduct market research and analysis to evaluate trends, brand awareness & competition

- Liaise with internal and external stakeholders to help execute effective marketing campaigns

- Monitor and report performance of campaigns using defined metrics

Requirements :

- MBA or Graduate with relevant experience

- Strong organizational and time management abilities

- Understanding of brand governance

- Experience in content strategy development

- Excellent communication and people skills

- Creativity and commercial awareness

- Ability to guide internal and external stakeholders (Graphic Designers, Campaign Managers, Content Writers)

- Team Player

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