Role Definition :

- Digital Marketing Manager is one who creates industry wise data base, creates marketing content, generates massive leads and helps sales department to generate revenue.

Responsibility Deliverable :

1. To create and maintain up to date industry wise customer data base

2. Creating marketing content (posters, videos, testimonials, case study, quotes, tips, myths vs fact, articles)

3. Generating massive leads to achieve Kuvam Technologies business aspirations

4. Develop selling skills and business knowledge to grow into a Marketing and Sales Executive

Tasks & Activities :

1. Creating industry wise customer data base using business cards, google, industry portals, Indiamart etc

2. Creating marketing content for e-mailers, posters, blogs, website, Youtube, catalogues, facts file/case studies, testimonials

3. Sending marketing messages through e-mailers, website, WhatsApp, blogs, YouTube, Linkdn, print media, exhibitions etc. to generate massive leads for Kuvam Technologies

4. Shooting videos and posting them on social media after editing them for subtitle, logo, animation

5. Keep the order booking and sales records.

6. Maintaining leads, opportunity, quotation and orders collected file

7. Doing tele marketing and fixing appointments

Measurement Metrics :

1. Completing the data base creation with all contact details

2. Making 300 telecalls and generating 25 meetings

3. Helping sales team to achieve revenue target of 84 lakhs per month

4. Generating 300 leads per month by doing following tasks

- Creation of 12 WhatsApp messages

- Creation of 12 E-mailers,

- Creation of 52 posters

- Creation of 26 videos

- Creation of 26 Blog articles

- Creation of 26 case studies

- Conducting Interview and creating blogs-24

- Creation of Testimonials 12

Competencies we are looking for :

Iceberg Elements Attributes List :

Skills :

1. Fluency in English and Hindi

2. Persuasion skills

3. Rapport building skills

4. Telephone etiquette

5. E-mail writing skills

6. Blog writing skills

7. Videos shooting and editing skills

8. Creative thinking

9. Poster making skill

10. Testimonial, case study making skill

11. Skills to create content for marketing activities

12. Skills to create Whatsapp broadcast list and posting

13. Skill to make e-mailer with call for action

14. Website editing skills

15. Skill to chat with online customer

16. Skill to receive calls and collecting information of enquiry

17. Tele calling skills

18. Skill to create different elevator pitch

Knowledge :

1. Google drive, Microsoft word, excel, PowerPoint and Tally

2. Internet usage and data finding

3. Machine Tool industry and Kuvam Technologies product knowledge

4. Knowledge of creating posters

5. Knowledge of video creation & editing

6. Knowledge of conducting exhibition

7. Knowledge of catalogue creation and vendor selection, printing

8. Knowledge of website handling

9. Knowledge of Indiamart handling

10. Knowledge of creating testimonials, case study, articles

11. Knowledge of conducting seminars

12. Knowledge of camera, mic, taking interview, editorial marketing

13. Knowledge of different marketing

14. Knowledge of competitors

15. Knowledge of ABC customers

16. Knowledge of Primary, Easy to buy and high value products

17. Knowledge of various types spindles, servo turrets, various types of chucks, angle head, ATC, rack & pinion, rotary union, boosters, tool grippers, pulley, self-feeder, multi heads, index tables & rotary tables

18. Knowledge of computers, printers, scanners,

Self-Image :

1. Creative

2. Thinker

3. Writer/ Blogger

4. Expert

5. Dependable

6. Confident

7. Loyal

8. Trustworthy

9. Go-getter

10. Sincere

Traits :

1. Talkative and high energy

2. Persistent

3. Willingness to learn

4. Hospitable

5. Prompt

6. Creative

7. Thinker

8. Humble

9. Technical savvy

Motives :

1. Hungry for learning

2. Hungry for growth

3. Win-win philosophy

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