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28/09 HR Dept
Head of HR at KS Smart Solutions

Views:18 Applications:3 Rec. Actions:Recruiter Actions:0

KS Smart Solutions - Specialist - Paid Marketing (0-2 yrs)

Chennai Job Code: 235976

About Us

The company was founded in 2016 with a focus on augmented reality and virtual reality technologies. We now work on future technology areas such as Machine Learning, Artificial Intelligence and Blockchain technologies. One of the few companies that works both in software and hardware technologies and sketch to scale projects in both private and public sectors. We are passionate about providing end-to-end quality solutions to push our clients beyond just satisfaction and aim to expand and grow across diverse dimensions of business.

Key Projects

Aavin: We deployed an integrated Inventory Management System and Pos machines to keep track of stock and refill along with automating payments through digitalization. We built a comprehensive e-commerce application to increase sales and distribution drastically and Smart Vending Machines that work without an operator.

Metropolitan Transport Corporation: Implemented advanced surveillance solution including CCTVs in bus depots, alarms in buses which utilizes innovative technologies like Video Analytics, IoT, and AI to ensure the safety of women and children commuting in MTC buses. The buses are also geographically tracked and Integrated Command Control Centre was set up to render help in a quick response time.

Indian Air Force: Developed a fully-immersive VR simulation to enable pilots to experience in-flight training procedures and demonstrate their ability to work efficiently on missions under different simulated weather and terrain and emergency situations. The platform also comprises a Real-time progress tracking dashboard to monitor their performance.

Reports to: Digital Marketing Manager

Job Description :

- Develop, execute, and optimise cutting-edge digital campaigns from conception to launch.

- Create & implement Search, Shopping, Video, and App Install campaigns and build data-driven strategies to deliver consistent growth.

- Provide periodical PC reports and present performance improvement plans.

- Optimise targeting according to changing search trends & handle client escalations.

- Oversee and manage the overall budget for paid media.

- Maintain knowledge of industry best practices and new technologies.

Qualifications :

- Any Bachelor Degree.

- 0-2 years of experience in Paid Social and Paid Search.

- Certifications in Digital Marketing would be an advantage.

Technical Skills :

- Profound in Campaign Optimization (Generating decisions, scaling up campaigns, etc).

- Experience in growth strategies and media planning & brand Uplift.

- Core understanding of conversions tracking and attribution modelling including pixel/tags creations, conversion setting, look back window, and custom variables.

- Expert in Google search, shopping, discovery, Microsoft search, Youtube, and app install campaign.

- Detailed understanding of marketing concepts & brand communications.

- Good command over Google analytics, search, ad campaigns & optimizations.

Soft Skills:

- Excellent communication, problem-solving, and analytical thinking abilities.

- Work and collaborate well with others.

- Eager to work in a multi-tasked and dynamic environment.

Perks and Benefits:

- You can define your own culture in this multi-cultural environment.

- Enjoy balanced work-life, thanks to flexible timing.

- Manifold learning due to diverse responsibilities

- Hands on exciting technology/digital workshops.

- Get to work on impactful projects.

More about us @: https://kssmart.co/

Number of hires: 1

Start date: ASAP

Salary: As per industry standards

Application process

Round 1 - HR Introduction round (Virtual).

Round 2 - Technical Interview.

Round 3 - Offer discussion.

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