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06/12 Ram Kumar N
Assistant Vice President - HR at KredX

Views:59 Applications:25 Rec. Actions:Recruiter Actions:23

KredX - Manager - Enterprise Marketing (5-8 yrs)

Bangalore Job Code: 188479

Role : Enterprise Marketing Manager

Experience level : 5-7 years

Responsibilities :

- Strategise and drive marketing efforts for individual products aligning with the company's goals and objectives

- Plan, develop, implement and monitor the business marketing strategies for the assigned products

- Monitor trends, develop a feasible marketing plan, and ensure its successful implementation

- Own product PnL through entire product lifecycle - from brief to creation and delivery to support the following key objectives:

- Positioning, branding and promotion of assigned products

- Identify and acquire new opportunities

- Support product development, prospect nurture, and sales activity

- Identify and scale customer opportunities within existing base, working closely with sales and product teams

- Support and grow relationships with strategic partners and vendors

- Use multiple integrated channels including, but not limited to:

- Content-led inbound marketing techniques with support from content team

- Email campaigns and newsletters

- Digital and paid activity with support from the digital marketing teams

- Video, webinars, and other forms of brand awareness activities

Design and coordinate marketing efforts across channels

- Regular analysis and reporting

- Liaison with key business stakeholders, the wider marketing team and partners/agencies to support the overall marketing plan

Requirements:

- 5-7 years of relevant experience in creating and executing successful B2B marketing efforts

- Bachelors/Masters' degree in marketing or a related field

- Excellent verbal and written communication skills

- Strong analytical skills

- Prior startup/fintech experience preferred

- Experience working with CRM and marketing automation platforms

- Self-driven team player

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