Job Description - Digital Marketing- Paid adds

Company- KredX

URL- www.kredx.com

Position- Digital Marketing- Paid adds

Experience- 1-2 yrs

Work Location- Bangalore

We are Tech-led company

- First and biggest fully digital cashflow based financing company in India

- Work in a multi-cloud environments collaborating with partners and industry veterans to adhere to best practices and ensure security and compliance

- Leveraging the latest technologies - whether in backend, frontend, servers, devops, SaaS or open source - to go fastest to market

- Deep focus on user experience, system robustness and security

- Team from many different backgrounds and experiences across different geographies, sectors and tech stacks

- Close collaboration between product, engineering and data science to come with best in class products

Founding Team Financials Founded in the year 2015 in Bangalore by IIT and Stanford alumni. Management backed up with more than 2 decades of experience into Technology, Banking and Finance. Backed by multiple series of funding by Prime Venture Partners, Sequoia Capital and Tiger Global Management

What you can expect apart from attractive compensation at KredX, apart from monetary benefits :

- Bi annual appraisal cycle

- Need a break? We've got your back for 15 days in a year. We know that some of the best ideas come when you're on vacation

- Feeling blue? No problem! You get 12 days in a year to deal with this & rejuvenate your mind and body

And a lot more.....We can discuss!

Summary :

We are looking for someone who can Manage, develop and implement campaigns across paid channels (Google Ads, FB, LinkedIn, Quora, Twitter, Bing etc) for different B2B/B2C/SaaS products.

This position requires someone with a solid foundation in paid marketing tactics and strategies.

Job role :

- Planning and Managing campaigns across search, display, social, email, and retargeting networks by conducting extensive keyword research, analysis, and testing of keywords and content performance.

- Optimize paid campaigns on youtube, app store and play store.

- Optimize Ad Copies and landing pages across the paid channels

- Optimizing campaigns across multiple channels to deliver the best return on investment.

- Research and analyze competitor paid marketing strategies

- Executing A/b tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI on paid channels

- Implement paid marketing strategies and tactics to support growth and acquisition of new customers

- Good understanding of different bidding strategies and keyword match types

- Achieve maximum ROI in paid channels by collecting and analyzing data, and identifying trends and insights.

- Good knowledge in improving keyword quality score, CTR, CPC and Conv rates

- Should have clear understanding of different paid channels metrics(Google Ads, FB, LinkedIn, Quora, Twitter, Bing etc) and optimize campaigns accordingly

- Tracking, reporting and analyzing website analytics, and implement new initiatives across paid campaigns

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Ensure budget is spent across performance channels efficiently.

- Keep up-to-date with the latest trends and best practices in paid marketing

Requirements :

- Minimum of 1-2 years of proven paid marketing experience and successfully managing B2B and B2C campaigns across Google, Facebook and LinkedIn

- Well-versed in performance marketing, conversion, and online customer acquisition.

- Should possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations.

- Good Keyword Research skills

- Experience in app install campaigns across different paid channels, video marketing (Youtube)

- Experience with website analytics tools (e.g, Google Analytics)

- Strong analytical skills and experience generating reports for different paid channel

- Familiarity with A/B and multivariate experiments

- Familiarity with Google tag manager is plus

- Experience with advanced analytics is plus

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