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16/11 Priyanka Tamhankar
Talent Acquisition Role at Kotak Life Insurance

Views:100 Applications:32 Rec. Actions:Recruiter Actions:21

Kotak Life Insurance - Chief Manager/Assistant Vice President - Campaign Management (10-12 yrs)

Mumbai Job Code: 300374

Key Responsibilities:

- Identify data cohorts through detailed campaign experiences and data analysis to develop campaigns

- Basis above trends, design campaign activities according to distribution Channel (Agency, ALT and Direct Marketing)

- Work closely with Data Science, Customer Service, Persistency and Marketing teams to create seamless Customer campaigns

- Conceptualize, design, cull-out data and deploy segmented campaigns to drive cross sell numbers

- Owner of all D2C (Direct to Customer) campaigns from planning to conversion stage

- Design customer programmed through various communication platforms like SMS, email, voice, digital and social media.

- Publish 'Campaign Launch' and 'Performance Reports' on Weekly Frequency

- Manage internal and external stakeholders / vendors, understand their requirements

- Derive learnings, analyze and drive efficiencies on a day-to-basis for the campaigns deployed. Plan new campaigns based on these leanings. Share analysis and reports on a weekly basis


- Life insurance domain mandatory

- 10+ years of experience in Managing and Running Campaigns (offline and online), Product Strategy experience in Life Insurance domain


- Graduate / MBA

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