Kopykitab.com:

Kopykitab is a VC funded, a Bangalore-based startup with the mission to make education affordable and accessible.

We are at the forefront of the education technology revolution, and proud to be building an ed-tech product that is used by 4 million students and 500 campuses including schools, colleges, and institutes all over India.

We are looking for a passionate and enthusiastic professional to join us in changing the world of education.

Job Description:

We are looking for an amazing, data-driven marketer to own SEO traffic/revenue targets for our startup. He/She should be passionate about working in a startup environment with quick turnaround, working with a small team end to end. You will be in charge of attracting site/app traffic, converting that traffic into revenue along with product & tech team, and nurturing those into paid customers.

Key Responsibilities

- Create and implement an aggressive SEO strategy (on-page and off-page) based on in-depth research and analysis

- Continually monitoring organic search rankings to increase traffic and sales

- Actively measure results on a daily basis, also keeping in mind key performance indicators (bounce rate, page views, lead volume, etc.)

- Report on the overall SEO health of our web properties & rolling up reports in a meaningful way

- Troubleshoot SEO problems & propose resolutions for SEO implementation issues

- Stay on top of current search engine news, trends, SEO practices, and emerging items of interest

- Work with editorial and marketing teams to drive SEO in content creation and content programming for our websites

- Analyze and build dashboards to monitor Companies search performance and of Competitors - set goals and achieve on quarterly business plans

Technical Skills/Background :

- Understanding of search engine ranking factors, algorithms, site architectures and strategies. Has excellent knowledge regarding Optimizing landing pages for SEO

- Research and implement SEO recommendations based on algorithm changes by Google and/or by learnings from industry and competition analysis

- Has proven track record of leading and implementing link building strategies

- Familiarity with Google analytics, GTM, SearchEngineConsole and other 3rd party SEO tools like Moz, ahref etc

- Understanding of web analytics and ability to derive meaningful insights for the creation of organic search strategies

- Excellent analytical, organizational and team skills

Interpersonal Traits :

- Passion for SEO and internet marketing

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

- High levels of integrity, autonomy, and self-motivation

- Comfortable in coordinating with Vendors, Programmers, business teams & Content Writers regarding changes required in the sites

- Proven track record of delivering tangible results within their respective functions

- Excellent verbal, written and presentations skills

- Passion and interest for working in highly volatile and aggressive start-up environment

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