Koppr - Head - Performance Marketing/Digital Marketing (5-10 yrs)
We are looking for a cutting-edge Digital Marketing leader who can help make this Business function into a significant P&L owner and contributor across Koppr's B2C business.
The ideal candidate will bring hands-on, deep domain expertise across all channels of digital marketing, Performance marketing and build, lead a fantastic digital marketing team for us
Designation : Digital Marketing Head-Performance Marketing
Location : Thane (Remote to start with)
Job Type : Full-time
Responsibilities :
- Be responsible for the vision, strategy and execution of acquisition campaigns across all the major platforms globally - Facebook, Google, Bing, Outbrain etc.
- Optimize and aggressively grow monthly spends, while maintaining ROAS
- Execute full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting
- Be highly analytical with attention to executing at the lowest level of detail.
- Identify and lead implementation and guide relationships with affiliates and partners that can improve digital performance.
- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas -
- Partner with creative team and brand marketing to drive ROI through rigorous and systematic creative and narrative testing, focused on optimization and testing new approaches
Experience and Skill Set :
- You have a minimum of 5 year's experience in performance marketing, in-house performance marketing experience in B2C or Financial services brand is preferred
- 3+ years experience in managing, coaching, and scaling high-performance marketing teams.
- Strong communication skills to your team and to consumers.
- Deep expertise in acquisition and some experience with retention marketing; you can get hands-on when needed to help your team -
- You've led a successful multi-channel customer experience communication strategy with a customer profile at the core
Interested ones please apply.
( Koppr_HR)
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