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15/10 Seema Bisht
HR at Kool Stories Ltd.

Views:86 Applications:29 Rec. Actions:Recruiter Actions:5

Kool Stories - Content Strategist (4-7 yrs)

Dehradun/Uttarakhand Job Code: 132818

Content Strategist :

Kool Group Ltd. is looking a Content Strategist for someone gifted in strategic thinking, writing and editing. We want someone who loves working with a team and leading out in creative thinking and projects. Content Strategists define what should be created and when - based on business objectives, value to the consumer, cultural relevance, and competitive assessments - and determine where and in what form this content should live and how it will find an audience. They develop content-driven ideas across a range of media including web, social, mobile, live events, branded entertainment, and media integrations.

Responsibilities :

- Design & create niche-driven communication strategies (including product launch) to establish a presence across the web and other mediums (if deemed necessary)

- Manage our editorial calendar to ensure timely publication

- Create & maintain brand image across platforms & appropriate media

- Help produce PR (public relations) strategies as & when necessary

- Assign blog posts, social media posts, articles, whitepapers & other forms of written content to writers

- Organize a periodical whitepaper based on data collected from the company platform and other primary sources

- Identify gaps in our content and recommend new topics and forms of content

- Create a style guideline and a content brand handbook to use as reference

- Proofread and edit written pieces before publication

- Schedule social media posts

- Work with SEO specialist to do keyword & SEO research & understand niche-specific consumers

- Monitor web traffic and engagement (e.g. conversions and bounce rates)

- Coordinate with marketing & visual content to help create illustrations & videos

- Follow industry-related news and generate ideas around trending topics

- Review and update published content as needed

Requirements :

- Proven work experience as a Content Strategist, Content Manager or content marketer

- Minimum work experience of 4+ years

- Creative problem solving mentality

- A portfolio of published articles

- Experience in content management projects and other leadership roles

- Experience working in creative roles with brands as well as media

- Knowledge of Content Management Systems like WordPress

- Basic understanding of HTML and web publishing

- Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)

- Understanding of social media marketing

- Excellent English writing and editing skills (must)

- Ability to tackle new and challenging tasks

- Ability to guide and motivate team members

- An understanding of the concept of brand philosophy

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