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03/05 HR
HR Manager at Kompanions

Views:83 Applications:31 Rec. Actions:Recruiter Actions:10

Kompanions - Manager - Marketing Communication (4-8 yrs)

Chandigarh Job Code: 157681

- Plan, develop and execute marketing communication plan & branding efforts for a particular brand or product.

- Proven experience in defining & executing integrated marketing campaigns.

- Manage content creation and Create strategies to take advantage of market opportunities

- Conceptualize strategic initiatives and implement details of a campaign

- Supervise brand content

- Build relationships with customers, prospects and experts/speakers

- Connect with industry experts to gather expert content (in the form of blogs, videos, interviews, etc.)

- Write, Edit and strategize external-facing content as directed by the Senior Leadership Team

- Lead team in the creation of content

- Manage 360 Brand Communications across all media touchpoints including ATL, BTL & Digital

- Creating Go-to-market brand & positioning strategies for all new product and capability launches

- Supporting leader in the Advertising Review process and other internal reviews & audits

- Managing the ATL budgets, monitoring & control including Management Reports

- Research consumers, competitors, market place and consolidate information into actionable items, reports and presentations

- Provide competitive analysis on various companies- market offerings, identify market trends, pricing/business models, sales and methods of operation

Required skills/Experience :

- Excellent writing, verbal communication and technical skills

- Ability to follow through on assignments with minimal direction

- Demonstrated ability to be highly organized and creative to complete work in a timely manner

- Excellent organization skills are essential

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