We are looking for an SEO/SMO expert to manage all search engine optimization and digital marketing activities. He/s will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities

- Understanding the business, target audience and their motivations to develop suitable digital marketing plans.

- Planning, development and execution of Digital marketing campaigns, including online promotions, website strategy and design, social media, etc.

- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI.

- Research and implement search engine optimization recommendations.

- Research and analyze competitor advertising links.

- Develop and implement link building strategy.

- To ensure SEO best practices are properly implemented on websites and apps for promotion.

- Work with editorial and marketing teams to drive SEO in content creation and content programming.

- Analyze Identify and correct changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

- Experience with website and Content Management System (CMS) such as WordPress is key.

- Measure and report performance of all digital marketing activities, and assess against goals (ROI and KPIs).

- Customer newsletters and email marketing to improve user engagement.

Requirements

- Proven SEO/SMO digital marketing experience.

- Solid understanding of digital marketing tools & techniques.

- In-depth knowledge & experience with website analytics tools (e.g, Google Analytics, Webmaster Tools).

- Good spoken & written communication skills with high proficiency in English language.

- Research and implement search engine optimization recommendations.

- Research and analyze competitor advertising links.

- Develop and implement link building strategy.

- To ensure SEO best practices are properly implemented on websites and apps for promotion.

- Work with editorial and marketing teams to drive SEO in content creation and content programming.

- Analyze Identify and correct changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Driving website traffic growth, improving user engagement and conversion optimization.

- SEO, blogging and high authority guest posts to drive organic website traffic & link building.

Qualifications :

Minimum

Required Education & Experience :

- Bachelor's degree in marketing, communications, journalism or related field.

- Minimum 3 years of progressive digital marketing experience required.

Preferred :

- 3+ year's relevant experience in online marketing and driving traffic.

- Understanding of outbound/inbound marketing principles.

- Experience in website management/basic HTML/content management systems.

- Fluent in Google Analytics software.

- Ability to interpret and apply brand standards to online marketing initiatives.

- Strong ability to present digital marketing concepts and receive feedback.

- Strong attention to detail and meeting deadlines.

- Deep interest in keeping up with digital trends that can positively impact our business.

- Prior marketing communications or digital marketing experience.

- Experience with website and mobile app promotions.

- Strong spoken and written communication skills.

Bhawna Gangwani - HR Executive
M: +91 85 87 91 40 45
W: www.keyideasinfotech.com
Keyideas Infotech (P) Limited
CMMI LEVEL 3 | ISO 9001:2008 | MICROSOFT CERTIFIED

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