Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
24/03 Sumeet Sham Shahane
HR at Keya Foods International Pvt. Ltd.

Views:2111 Applications:539 Rec. Actions:Recruiter Actions:31

KEYA FOODS - Brand Executive (2-5 yrs)

Mumbai Job Code: 152687

Job Description

We are looking to hire a candidate who will be responsible for end to end Brand Management. The candidate will be responsible for the Top Line and Bottom Line of the allocated brand. She/he will be responsible for designing and developing marketing plans, category communication, running ATL and BTL campaigns. She/he will have to work closely with the Sales Team to plan and execute market drives and pilots to improve consumer awareness and engagement.

Digital

- The candidate will be responsible for planning and execution of multi-platform digital marketing campaigns

- Development and execution of ongoing content promotion strategy

- Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities

- Oversee paid media advertising campaigns on Google, Instagram, Facebook, YouTube and so on

- Act as the owner of our website performance, with a focus on optimizing for search and user experience

New Product Development :

- Identifying potential products and categories to build a robust NPD pipeline

- Working closely with the R&D, Production and Supply Chain teams for development of new products

- Working closely with the Sales teams for effective launch and execution of new products in the market

Consumer Insighting :

- Consumer In-sights mining and converting insights to consumer deliverable

- On-going market research for upcoming food and beverage trends

Brand Performance Management

- Conducting on-going analysis on the performance of the brand

- Monthly tracking of key brand metrics and competition activities, identify key drivers for the brand and drive these for significant growth

- Close monitoring of performing SKU- s, width and depth of brand distribution and devising schemes and promos to achieve the targeted volumes

Experience

- Candidate must possess overall 2-3 years of relevant marketing experience

- 1 year experience in FMCG sales

Skill Sets

- Candidate must possess strong communication skills

- Must be comfortable working in a fast paced, deadline driven environment

- Self-directing and agile, with the ability to quickly implement actions

Qualification :

- Post Graduate with specialization in Marketing/Digital Marketing

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Add a note
Something suspicious? Report this job posting.