HR at Keya Foods International Pvt. Ltd.
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KEYA FOODS - Assistant Brand Manager/Brand Manager (5-10 yrs)
Digital
- The candidate will be responsible for planning and execution of multiplatform digital marketing campaigns
- Development and execution of ongoing content promotion strategy
- Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities
- Oversee paid media advertising campaigns on Google, Instagram, Facebook, YouTube and so on
- Act as the owner of our website performance, with a focus on optimizing for search and user experience
New Product Development
- Identifying potential products and categories to build a robust NPD pipeline
- Working closely with the R&D, Production and Supply Chain teams for development of new products
- Working closely with the Sales teams for effective launch and execution of new products in the market
Consumer In sighting :
- Consumer In-sights mining and converting insights to consumer deliverables
- On-going market research for upcoming food and beverage trends
Category Performance Management :
- Conducting on-going analysis on the performance of the products and category
- Monthly tracking of key brand metrics and competition activities, Identify key drivers for the category and drive these for significant growth
- Close monitoring of performing SKU- s, width and depth of brand distribution and devising schemes and promos to achieve the targeted volumes
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