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11/11 Sumeet Sham Shahane
HR at Keya Foods International Pvt. Ltd.

Views:959 Applications:156 Rec. Actions:Recruiter Actions:6

KEYA FOODS - Assistant Brand Manager/Brand Manager (5-10 yrs)

Mumbai Job Code: 242756

Digital

- The candidate will be responsible for planning and execution of multiplatform digital marketing campaigns

- Development and execution of ongoing content promotion strategy

- Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities

- Oversee paid media advertising campaigns on Google, Instagram, Facebook, YouTube and so on

- Act as the owner of our website performance, with a focus on optimizing for search and user experience

New Product Development

- Identifying potential products and categories to build a robust NPD pipeline

- Working closely with the R&D, Production and Supply Chain teams for development of new products

- Working closely with the Sales teams for effective launch and execution of new products in the market

Consumer In sighting : 

- Consumer In-sights mining and converting insights to consumer deliverables

- On-going market research for upcoming food and beverage trends

Category Performance Management : 

- Conducting on-going analysis on the performance of the products and category

- Monthly tracking of key brand metrics and competition activities, Identify key drivers for the category and drive these for significant growth

- Close monitoring of performing SKU- s, width and depth of brand distribution and devising schemes and promos to achieve the targeted volumes

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