Talent Acquisition Executive at Ketto Online Venture Pvt Ltd
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Ketto - Executive - Customer Lifecycle Management/Marketing (1-3 yrs)
Responsibilities :
1. Own end-to-end execution of Engagement & Retention campaigns across all owned media - email, notifications, SMS, WhatsApp, Push notifications, Product Inventory
2. Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels
3. Track & monitor channel level performance targets of visits, orders, revenue & conversion
4. OKR's achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAU's/MAU's, along with efficiency metrics such as CTR's, Open rates, Clicks & Conversions
5. Optimize marketing automation strategies to drive user conversion & engagement
6. Co-own the responsibility of new features & programs adoption, along with Product & tech teams Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations
7. Work closely with Brand & Content teams to ensure campaign deployment
8. Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users
9. Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization
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