Recruiter Logo
Now Apply on the Go!
Download updazz Jobseeker App and get a seamless experience for your job-hunting
21/09 Sonam
Senior Executive - Talent Acquisition at Ketto

Views:15 Applications:4 Rec. Actions:Recruiter Actions:0

Ketto - Customer Lifecycle Manager (2-6 yrs)

Mumbai Job Code: 234799

Key responsibilities:

- Own end-to-end execution of Engagement & Retention campaigns across all owned media - email, notifications, SMS, WhatsApp, Push notifications, Product Inventory

- Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels

- Track & monitor channel level performance targets of visits, orders, revenue & conversion

- OKR's achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAU- s/MAU- s, along with efficiency metrics such as CTR- s, Open rates, Clicks & Conversions

- Optimize marketing automation strategies to drive user conversion & engagement

- Co-own the responsibility of new features & programs adoption, along with Product & tech teams

- Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations

- Work closely with Brand & Content teams to ensure campaign deployment

- Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users

- Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization

Who you are:

- Self-starter with strong problem-solving skills

- Post graduate, with a proven 2-5 years of work experience in Retention marketing or Customer Lifecycle Management

- Strong analytical skills and ability to churn insights from data

- Prior experience in marketing automation technology (CleverTap, WebEngage)

Add a note
Something suspicious? Report this job posting.