Senior Manager - HR at Ketsaal Retails LLP
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Ketsaal Retails - Manager - Brand Management/Marketing (3-10 yrs)
BRAND/MARKETING MANAGER
Main Responsibilities/KRAs :
- Brand strategies including the setting of style guides, brand guidelines, brand vision, brand positioning and value proposition for short, medium as well as long term
- Planning and execution of all communications and media actions on all channels including online, social media, print media (ATL/BTL/TTL)
- Assisting with product development, pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Managing the budget for advertising and promotional items
- Competitor and customer research and insights analysis
- Analysis of sales forecasts, relevant financials and reporting on product sales.
Qualification : MBA/PGDBM-Sales and Marketing
Experience : 3-7 Years
Candidates preferred from industries : Ecommerce, Retail, FMCG...etc
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