Role Definition :

- Content Writer is one who is responsible for creating Marketing collaterals for Research Division including Press Release, Executive Summary, Sample Publication, Infographics, Articles and others.

Responsibility :

1. Create Marketing Collaterals in Line with the Interest of Target Audience

2. Understanding of Multiple Industry and Sub-Industry Verticals

3. Innovate and Improvise upon Content and Presentation to entice the Target Audience.

Task :

- Task & Activities Create Marketing Collaterals across Industry Verticals in Line with the Interest of Target Audience

- Create Marketing Collaterals document including Press Release, Executive Summary, Sample Reports, Infographic, Excerpt, Articles, Carousels and others

- Develop Content through Reference Research reports provided- Reference Research Reports will be provided by the operations team

- Marketing collaterals will be created as per the standard protocols shared by the Marketing and Content Team

- Provide Marketing Collaterals to the Publishing team

- Seek Feedback and Improve upon the Gaps, if any

Understanding of Multiple Industry and Sub Industry Verticals :

- Basic Understanding of Different Industry and Sub Industry Verticals is needed, so that the knowledge can be channelized to create relevant marketing content

- Identification of Key Target Audience for which the Article or other marketing collaterals will be important. Highlight and include such content which may be relevant for each of such TG

- Desk Research on Each Sub Industry verticals for technical knowledge and understanding on trends, growth drivers and challenges

- Quick Session with Operations team to understand the scope coverage and focus areas to be highlighted in Sample research and other relevant documents

- Innovate and Improvise upon Content and Presentation to entice the Target Audience

- Explore Competitor Websites and understand their Article Pitch

- Improvise upon content, structure, format and depth of such articles by evaluating client interest and unique ways in which competitors are releasing articles.

- Seek Regular Feedback and Inputs from Marketing and Operations team that can help to improve

Interested Candidate share their cv