05/02 Pooja S
HR Recruiter at Kaya Ltd

Views:766 Applications:316 Rec. Actions:Recruiter Actions:2

Kaya - Brand Manager - Retail Vertical (3-10 yrs)

Mumbai Job Code: 62161

- Category Strategy formulation

- Devise long-term development strategies for category

- Foster trust relationships with vendors to achieve better pricing and quality of services

- Determine the positioning of a product category to maximise visibility

- Consumer In sighting & Research

- Competition monitoring

- Innovation process

- Conceptualisation & execution of marketing campaigns including ATL and BTL. This will include marketing strategy formulation, marketing mix and communication development, media planning, marketing activation, and other marketing innovations

- Agency Handling

- Analyse data or insights to determine industry and consumer trends

- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers- expectations and to build the credibility of brands

- Analysing the success of marketing campaigns and creating reports

- Supervising advertising, product design and other forms of marketing to maintain consistency in branding

- Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)

- Managing organising events such as product launches, exhibitions and photo shoots.

- Managing the budget for advertising and promotional items

- Competitor and customer insights analysis

- Analysis of sales forecasts and relevant financials and reporting on product sales

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