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05/02 Pooja S
HR Recruiter at Kaya Ltd

Views:796 Applications:322 Rec. Actions:Recruiter Actions:2

Kaya - Brand Manager - Retail Vertical (3-10 yrs)

Mumbai Job Code: 62161

- Category Strategy formulation

- Devise long-term development strategies for category

- Foster trust relationships with vendors to achieve better pricing and quality of services

- Determine the positioning of a product category to maximise visibility

- Consumer In sighting & Research

- Competition monitoring

- Innovation process

- Conceptualisation & execution of marketing campaigns including ATL and BTL. This will include marketing strategy formulation, marketing mix and communication development, media planning, marketing activation, and other marketing innovations

- Agency Handling

- Analyse data or insights to determine industry and consumer trends

- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers- expectations and to build the credibility of brands

- Analysing the success of marketing campaigns and creating reports

- Supervising advertising, product design and other forms of marketing to maintain consistency in branding

- Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)

- Managing organising events such as product launches, exhibitions and photo shoots.

- Managing the budget for advertising and promotional items

- Competitor and customer insights analysis

- Analysis of sales forecasts and relevant financials and reporting on product sales

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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