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14/01 Aakanksha
HR Executive at Kashware Technologies

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Kashware Technologies - Social Media Role (3-7 yrs)

Gurgaon/Gurugram Job Code: 193785

We are looking for a Social Media Strategist who joins our team and helps the brand to enhance the marketing strategy with their identification, conceptualizing, and execution qualities. You should be adept in cutting-edge digital marketing tools and strategies like ASO, SEM, SMO, and others. You should have deep knowledge of current trends in the digital marketing industry and should possess creative and analytical skills.

Roles and responsibilities :

Plan and execute digital marketing campaigns (All - including - SMM/PPC/SMS/Email etc).

Manage and oversee the creation of high-quality content - both written and visual - for the social media platforms

Develop a robust social media strategy to boost following and visibility across various platforms.

Analyze, review, and report on the effectiveness of digital campaigns to optimize results, using the appropriate KPIs.

Drive marketing programs that are highly targeted basis content affinity of relevant segmented audience cohorts.

- Manage all efforts and goals on organic and digital paid media: Display, Paid Social, App.

Monitor and analyze the effectiveness of marketing content.

Identifies trends and insights, and optimizes spending and performance based on the insights.

Requirement :

Minimum 3+ years of proven experience in digital marketing.

Hands of experience in working with analytics tools like Google Analytics/ Amplitude and attribution platforms like Appsflyer/Branch.

Hands-on experience of tools like Clevertap/Firebase/MoEngage.

Demonstrable experience leading and managing SEM, marketing database, email, social media and/or display advertising campaigns.

Excellent copywriting skills and communication skills.

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