HR Manager at Karmyogi Group
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Karmyogi Group - Head - Brand/Marketing (5-10 yrs)
Job Description: -
This role would be responsible for promoting brand awareness through online and offline modes. It includes Marketing campaigns, marketing initiatives, promotional activities, event management, sponsorship, and overall brand development.
Roles & Responsibilities :
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Recruit, Train and Manage a team of marketing people
- Lead creative development to motivate the target audience to "take action"
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors' activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand's direction, choices and tactics.
Requirements and skills :
- Proven working experience as Brand Manager or Associate Brand Manager
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
- Degree in marketing or a related field
- Preferred MBA in marketing
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
