KalaGato - Marketing Professional (2-4 yrs)
Job Requirements & Responsibilities :
- Developing and executing online campaigns, including gamification, digital marketing (including paid campaigns), brand partnerships, etc. to drive traffic.
- Identifying, developing & optimizing growth channels to drive growth
- Daily Tracking of drivers which impacts growth, for example, if visitors has dropped in a particular country or conversion rate has got affected and then take pro-active actions
- Layout the ASO plan for the portfolio of Apps
- Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies with the product team and for optimization
- Providing inputs & expertise to drive efficacy of marketing activities (content development, creatives, in-app messaging, etc.)
- Planning and executing initiatives to reach the target audience through different channels
- Working closely across teams to share ideas, feedback & present results
You Will Need :
- Degree in Marketing, Strategy/Business Administration
- 2+ Years of experience
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.
- Must have worked on ASO (organic growth)
- Must have an experience in GA4 or other tools like MoEngage, Appsflyer, etc.
- Should have experience working in a cross-functional team environment.
- Should be aware of different growth channels like Influencer Marketing
