HR at Kaapi Machines India Pvt. Ltd.
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Kaapi Machines - Content Writer - Social Media Vertical (3-5 yrs)
Responsibilities & Duties :
- In charge of creating engaging content strategy for various segments, analytics & review
- Research trends, create content, publish as per content calendar to meet business objectives
- Optimize content considering SEO and Google Analytics
- Analyse web traffic metrics
- Online content applications-Website, Newsletters, Emailers, Lead gen messages, Blogs, Social Media, LinkedIn etc.
- Offline content applications -Brochures, Pamphlets, Gift merchandise, Event collaterals, PR articles, all customer communications
- Advertisement copy
- Social Media Management
- Basic understanding of brand building via content
Skills required :
- Previous experience in a creative agency, B2B or Technical companies preferred.
- Proficiency in Microsoft Office, content analytics softwares required.
- PowerPoint champion
- Excellent communication skills, both verbal and written.
- Organized, efficient & quick to respond.
- Creative writing, has a way with language
- Basic understanding of design principles
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