As part of Marketing and Content team, Justdial is looking to hire a Social Media professional who shall lead Social Media Management and Branding for the company to drive organic traffic and also work with paid marketing team to drive inorganic traffic.

Key responsibilities

Social Media Management on a daily basis - Single handedly driving the curation and posting of curated content on Facebook, Instagram, Twitter, LinkedIn, Youtube platforms

- Working with creative and design team to create interesting campaigns, posts, videos to lead branding efforts on social media

- Work with content team to create blog posts that are marketable and get good eyeballs on social media

- Conceptualize a variety of campaigns, contests, activities to increase interaction and engagement on the social media pages of the brand.

- Drive ORM for the brand on Facebook, LinkedIn, Twitter, Glassdoor, Quora

- Update content on Wikipedia, Money Control on a frequent basis

- Work with paid marketing team to create Facebook ads of different types to channelize traffic to the site

- Working with the branding team to conceptualize and ideate on campaigns that can go on TV, Social Media, Youtube to create brand awareness and drive usage intent

- Drive the Email Marketing Channel with targeting and retargeting to drive actions for the company

Preferred qualifications : 

- MBA from reputed institutes, Graduates/ post-graduates from premier engineering institutes, Non Engineering graduates, Arts graduates, PR Degrees from reputed colleges with at least 3-6 years of experience in Social Media Management, Branding, ORM, Email Marketing, Digital Marketing

- Agency experience preferred in social media, creative fields

- Proven- track record is a must: Should have proven track-record in driving organic traffic growth for one/ more of the large internet/ e-commerce companies through social media primarily

- Excellent Creative bent of mind - Visual Thinking MUST. Number crunching should be a flair. Candidate should be able to keep the bigger picture in mind while effectively managing detail.

- Strong Copywriting Skills required. Flair for English language

- Should have worked in teams in the past and be able to motivate and extract the best out of his/her team members.

- Ability to work with minimum supervision, take initiatives, adhere to tight timelines and be self-motivated.

- Excellent communication and interpersonal skills.

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