Role: Head of Growth, YouTube (Hindi)

Location: Gurgaon

Experience: Minimum 3 years

About us

- Josh is on a mission to unlock human potential by creating tools that effectively nurture each individual's potential. Founded in 2015, we began by providing India's youth access to relatable role models in regional languages through the Josh Talks platform. As we expanded, we introduced affordable, employability-enhancing skills via our Android application, Josh Skills. Our flagship offering, the Spoken English course, has received strong user feedback and boasts industry-leading course completion rates, unlocking employment opportunities for our users.

- As of March'23, our content has accumulated over 2.5 billion lifetime views, averaging 180 million+ monthly views across platforms. Josh Skills has more than 5 million downloads with 300,000 paid users.

- To find out more information about our work, visit joshtalks.com

Awards & Recognition

Forbes India 2020: Most Powerful Self-Made Women (CEO Supriya Paul)

National Media Award 2019: President of India

Forbes 30 Under 30 Asia: Batch of 2018

In the Media

Economic Times: https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/new-energy-1-5-million-pre-series-a-round-to-help-josh-talks-go-international/articleshow/74334163.cms

Economic Times: https://economictimes.indiatimes.com/why-josh-talks-has-the-energy-to-be-bigger-better-than-ted-talks/articleshow/55936596.cms

Inc42:

https://inc42.com/startups/how-josh-talks-vernacular-upskilling-product-gained-1-lakh-subscribers-in-a-year/

Position Summary :

We're looking for an entrepreneurial Head of Growth for our Josh Talks Hindi team to drive the growth of our largest channel which is at 9.5 Million + subscribers. You will lead 6 people across content, marketing and production teams to skyrocket the growth of the Hindi YouTube team at Josh Talks.

The Job Role and Responsibilities :

As the Head of Growth you will :

- Lead the Hindi channel entirely and manage key performance metrics.

- Plan the content strategy of the channel, factoring in data from previously released videos, to achieve breakneck growth in KPIs.

- Serve as the in-house expert in content, SEO, thumbnails and production, advising your team on high quality solutions to problems specific to their functions.

- Take charge of the culture, and learning and development of the team to create an atmosphere - where each team member is motivated to perform at their A game.

- Conduct performance reviews and give timely feedback to your team members.

- Managing the overall P&L of the YouTube channel by finding opportunities to grow revenues while optimizing costs.

- Conduct hiring as and when required.

- Maintain compliance of your team with organizational processes and procedures.

Competencies and Skills Required :

- The major skills and competencies required for this role include :

- A strong understanding of our audience and of other YouTube channels similar to ours. You relate to the problems of our audience and can define the vision of a channel to systematically address the problems in a differentiated way compared to other YouTube channels.

- Understanding of content strategy, SEO, thumbnails and production. You're a strong generalist who can solve problems in all areas with an expertise in a few areas.

- In-depth knowledge of key metrics of YouTube channels and a detailed understanding of drivers of those key metrics. You're a person who understands key levers to be used for influencing specific metrics.

- Quantitative bent of mind with an ability to diagnose the health of a channel through its metrics. - All you need is a spreadsheet to understand key problem areas of a channel.

- Extreme curiosity and creativity with an experimentation mindset to explore new content categories, formats and growth opportunities. You're a person who loves exploring and critically analysing other YouTube channels in your free time and you have the energy to use your learnings to fuel growth at any cost.

- Self initiative and problem solving mindset. You're excited by problems and love figuring out solutions for them. You take charge of your division and don't wait to be told what to do.

- Composure of mind in tough situations. You keep your calm when times get tough and serve as an anchor to your team.

- Ability to connect with and gain the respect of team members from varied backgrounds. You're a natural leader that everyone looks up to and wants to work with.

Preferred Qualifications :

- At least 3 years of experience in the media industry.

- Experience of 2 or more years managing YouTube channels.

Other Details :

- This is a full-time role, based in our Gurgaon office. We actively seek teammates from diverse backgrounds and only hire extremely driven people.

- The Josh core team is composed of people who are ambitious and intend to create something that is bigger than themselves. Things that will last forever and will go on to impact and change the world. We have big dreams that are backed by our relentless pursuit to achieve them.

- We like no-nonsense, get shit done kind of people and keep things simple. If you are super interested you can also write to me directly at supriya.paul@joshtalks.com

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