Social Media Marketing :

- Strategizing and executing digital marketing strategies

- Proficient in planning and executing a comprehensive social media calendar.

- Strong skills in crafting engaging and effective captions for posts.

- Implementing strategies to increase social media reach, engagement, likes, and followers.

- Responsible to create, manage, and share daily posts to all applicable social media platforms including LinkedIn, Facebook, Instagram, Twitter

- Develop creative and innovative content paired with visual brilliance that drives higher engagement with current followers and increases the reach to new followers

- Co-ordinate with design/branding team for creating relevant creatives and infographics for social media posts

- Stay up to date with the latest social media best practices and technologies

- Research and monitor social media trends and create content accordingly

- Market research and competitor analysis

- Content management including research and writing

Internal Marketing :

- Devise comprehensive internal marketing plans to enhance employee engagement and foster a positive workplace culture

- Create engaging and informative content for internal communications, including newsletters, intranet updates, and announcements

- Collaborate with HR, leadership, and various departments to gather information, share updates, and align communication strategies with organizational goals

- Ensure consistent messaging and branding across internal communications to reinforce company values and identity

Qualifications :

- Bachelor's degree in marketing, Communication, or a related field.

- 4+ years of experience in B2B IT services/SaaS company background

- Should be well versed with social media platforms like LinkedIn, Facebook, Instagram, YouTube, etc.

- Excellent written and verbal communication skills

- Good content writing skills. Good creativity and visualization skills

- Creative thinking and ability to generate innovative ideas for internal communications.

- Familiarity with communication platforms and technologies.

- Strong project management skills and ability to meet deadlines.

- Highly organized with excellent attention to detail

- Demonstrated ability to take initiative, prioritize and manage time, and meet aggressive deadlines

- Analytical skills to measure the success of social media campaigns and make datadriven decisions

- Certifications in social media marketing and Google Analytics are a plus