Senior HR Recruiter at Jindalx
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JindalX - Analyst - Marketing (1-3 yrs)
Responsibilities :
- Develop and implement email marketing campaigns across various industries, focusing on lead generation and conversion.
- Utilize platforms like Mailmodo, Zoho, HubSpot, ZoomInfo, etc., to optimize and automate email funnels.
- Implement lead scoring mechanisms to prioritize and nurture leads through the sales funnel.
- Manage and maintain the email database, ensuring data accuracy and compliance with relevant regulations (e.g., GDPR, CAN-SPAM). Also, utilize tools like zoominfo to add new data to the existing database.
- Monitor and analyse email marketing KPIs, providing actionable insights to improve campaign performance.
- Collaborate with cross-functional teams to align email marketing efforts with overall marketing strategy and business goals.
- Conduct A/B testing and other experiments to optimize email content, design, and delivery.
- Stay up-to-date with industry best practices and emerging trends in email marketing and automation.
Qualifications :
- Bachelor's degree in marketing, Business, Mass communication or related field.
- 1-3 years of experience in marketing, marketing automation and operations, or a related role.
- Understanding of platforms like Mailmodo, Zoho, HubSpot, ZoomInfo, etc. (experience with specific platforms is a plus).
- Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with lead scoring methodologies and funnel optimization.
- Excellent written and verbal communication skills.
- Detail-oriented with the ability to manage multiple projects and meet deadlines.
- Highly curious, hustler and numbers-driven with a passion for understanding customer behaviour.
- Creative thinker with the ability to generate innovative ideas.
