Jai Kisan - Manager - Marketing (5-12 yrs)
About Jai Kisan:
Jai Kisan is building the first rural fintech full-stack platform to cater to the financial needs of borrowers in rural emerging markets. The Jai Kisan team is dedicated towards executing our mission and is passionate towards supporting the transformation of rural India.
Entrepreneurism and passion with a drive for results are core values we seek in every member of our team
Branding and PR
- Plan and execute all branding and PR activities that are conceived in close co-ordination with the management team and the marketing team internally.
- Define KPIs and understand success metrics of all campaigns executed at a central or local standpoint.
- Manage relationships on an on-going basis with Feet-on-street marketing agencies.
Central Marketing Ops :
- Manage contact centre operations from a marketing perspective. Devise weekly action items for contact centres for identifying, developing and executing cross-sell opportunities among our customer base
- Ideate and execute on digital marketing strategies in a cost effective manner
- Manage relationships on an on-going basis with digital marketing agencies
- Generate marketing collateral aligned with Jai Kisan's brand strategy
- Manage all of Jai Kisan's platforms for the necessary UI elements to align with Jai Kisan's brand strategy