Designation : AM/DM Ad Optimization

Experience Required : 7-9 Yrs

Location : Delhi, Okhla office

Function : Ad Operations & Monetization

Business Card Designation: Deputy Manager - Ad Operations

Sub-Function : Revenue Analyst

SUMMARY OF THE POSITION :

- Extracting, analyzing and Sending revenue reports to sales team for better monetization

- Manage and optimize Ad-inventory for better yield.

- Primary contact for communicating and working with internal and external advertising associates.

Key Responsibilities :

- Primarily responsible for network revenue and campaign setup through online advertisement

- ad optimization to meet revenue targets from allocated Clients.

- Ensure optimal ad placements to drive revenue

- Thorough understanding of Google DFP

- Maximize Return On Investments(ROI) for clients as per RO / Deal

- Extracting, analyzing and Sending revenue reports to sales team for better monetization

- Manage and optimize Ad-inventory for better yield.

- Have close tie ups / relationships with external agencies for aligning our operations to maximize revenue.

- Primary contact for communicating and working with internal and external advertising associates

Complete ad server and campaign audits using checklists to ensure accuracy and completeness of campaign, including go live work flows.

Job Specific Knowledge & Skill :

a) Functiona :

Indirect Revenue - overall revenue - 17.5 Cr which includes Mobile:12.52Cr (App - 2.73Cr and mobile web 09.79 ),Web: 4.98Cr.

b) Behavioral :

Audiences(First Party, Third party) & Ad server-Technology - Creating Audience Buckets and Targeting 70% of the campaigns,Weekly Audience Data to PreSales & smooth execution of Programmatic Deals . Ad inventory management, new technology, CRM Usage, House Inventory & Reducing the Inventory mismatch

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